British Airways has announced a series of changes to its Ghana operations which are aimed at improving its service delivery within the country.
The airline company says the decision also follows the important nature of the Ghanaian market, the Accra-London routes.
British Airways has received heavy backlash from its Ghanaian passengers for quite a number of times.
The concerns have bordered on state of aircrafts, service onboard, issues with dedicated Terminal for London-Accra route at the Heathrow Airport in the UK, among others.
The crew of the airline recently abandoned an aircraft for its Accra London route because it was infested with bedbugs.
But in a statement, Kola Olayinka, British Airways' Regional Commercial Manager – West Africa, said the changes in operations is to improve efficiency.
“British Airways has announced new changes in its Ghana operation targeted at making the airline more efficient in one of its most important markets in Africa,” parts of a statement issued on the matter read.
The changes include the reassigning of roles, appointment as well as improved services.
For instance, British Airways' Regional Commercial Manager for West Africa, Kola Olayinka will now be responsible for British Airways in both Ghana and Nigeria.
In addition, two Ghanaian staff, Aaron Dartey and Bridget Otoo, have been recruited as Sales Managers.
Meanwhile, the airline says it is currently refurbishing its Boeing 747 aircraft which should be ready soon.
“British Airways' Boeing 747 aircraft on the Ghana route is currently undergoing a progressive refurbishment program, which will see the latest in-flight entertainment system as well as upgraded fixtures and fittings made in all cabins over the next few months,” the company indicated.
In addition to establishing a new office at the yet to be commissioned Terminal 3 at the Kotoka International Airport, British Airways is also to invest 4.5 billion pounds over the next 5 years.
This will involve new aircraft, upgraded lounges, on-board WiFi and the use of biometric technology to speed up passenger boarding.
The airline will also launch 13 new routes by the end of this year, including three weekly flights directly from London Heathrow to Durban, South Africa.